PRO BONO LIVING-DONOR CAMPAIGN AGENCY
A Checklist is
Not a Campaign.
Patients are often given guidance, examples, and a hospital donor link—then expected to build and run their own living-donor search. But finding a living donor takes more than just information. It takes a story that resonates and people remember, answers that reduce hesitation, and sustained outreach across the patient's network and beyond.
Your transplant hospital manages your chart.
Kidney4 builds your campaign.
WHAT KIDNEY4 BUILDS
Your Story.
One Integrated Campaign.
Kidney4 turns your story into one coordinated campaign: a personalized website, social media content, and outreach materials that work together to make your need visible and give interested people a clear path to your hospital.
Campaign
Hub
Your campaign home — stories, photos, donor answers, and hospital path, all tailored to your experience.

Social
Media
Posts, graphics and links that carry your stoty into the networks where people connect and share.

Outreach
Materials
Printed marketing that brings the campaign into everyday places and make it easy for people to scan, share, and remember.

WHY DONORS HESITATE
A Life Makes Them Pause.
Answers Help Them Stay.
First comes the face. Then comes the question few say out loud: Could I really do this?
Health & Safety
Can I live with
one kidney?
Yes. One healthy kidney can do the work your body needs. Most approved donors return to normal, healthy lives soon after recovery.
How risky
is surgery?
Very low, but never zero. Recent national data found fewer than one death per 10,000 living-donor durferies within 90 days – lower than rates cited for tonsillectomy, vhildbirth or appendectomy.
What if I need
a kidney someday?
That's rare – but there's a Lifetime Kidney Safety Net. If you donate through the National Kidney Registry or Alliance for Paired Kidney Donation, you're prioritized for a living-donor kidney if you ever need a transplant.
Money & Work
Will I get stuck with medical bills?
You do not pay the medical costs of donating. The recipient's insurance or transplant program covers your evaluation, testing, surgery and routine follow-up.
Who pays me for time off work?
A paycheck should never be the reason you say no. National donor-support programs reimburse you for lost wages due to surgery and recovery.
What about travel and out-of-pocket expenses?
National donor-support programs reimburse travel, lodging, meals and dependent-care expenses for loved ones.
Curious is not committed. The hospital path stays private.
A donor can stop at any time, for any reason.
WORKING TOGETHER
You Bring the Life.
Kidney4 Builds the Path.
Photos, family voices, and the hospital link become a campaign people can see, share, and trust.
Listen
Shape
Build
Review
Launch
HOW COSTS WORK
The Work is Pro Bono.
The Standard is Professional.
Kidney4 campaign design and development services are pro bono. Optional printed materials can be arranged at cost, with no markup.
PROOF OF CONCEPT
One Campaign
Became the Model.
Kidney4 began with Kidney4Dad, Robert’s own search for a living donor.
Donor Evaluations
Began Testing
Living Donor
Prior to my donor drive, Kidney4 took the lead in creating Kidney4Teacher.com. That website became instrumental in helping my living donor come forward.
Meredith Stevenson
Transplant Scheduled : 10/05/26
Within a couple of weeks, Kidney4 built a custom website based on Vincent’s life and the people who love him. Kidney4 listened to us and converted our wishes into a real living donor campaign. This is exactly the hands-on support we needed all along.
The Price Family
Ready to Begin?
Ready to see if Kidney4 can help?
Start with a free eligibility review. No medical information is required.

